John L. Scott Real Estate
Tuesday, May 21, 2013
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Tuesday, June 28, 2011
Quick Tips for getting Listings - 5 steps
5 Quick Steps for getting that listing.
Posted by Bob Bass at 1:45 PM Comments (0)
Wednesday, June 22, 2011
A Window of Opportunity for House Sellers
There has been much confusion as to where housing prices are headed. We have actually blogged on the issue recently. Today, we want to give our opinion on this subject for the short term.
Posted by Bob Bass at 12:08 PM Comments (1)
Tuesday, March 22, 2011
Your mortgage payment is money you put into your savings. Your rent payment goes into the garbage.
Bottom Line There are more and more studies being done on the value of homeownership. We think we will trust in what our parents and grandparents said. Your mortgage payment is money you put into your savings. Your rent payment goes into the garbage.
Posted by Bob Bass at 12:56 PM Comments (0)
Saturday, February 26, 2011
Get the Word Out
Today was one of those exceptional days when I was able to sit down and read some of my feeds. I was real lucky today to have one come in from Steve Harney. I also enjoy reading Steve?s email?s because it usually applies to our market place in one way or another. He emphasizes as Realtors today we have a great opportunity in front of us, and he is so right. In our own Valley there is a mounting consumer confidence as it pertains to Real Estate. We are having great traffic in our open houses, we are getting more showings on our listings, and we are enjoying once again working with multiple offers.  Nationally, Trulia is getting more home searches; Banks are saying they are seeing activity back to the levels of the Tax Credit days. The National Association of Realtors (NAR?s) pending Home Report which reports on homes going into contract has seen an increase 5 of the last 6 months. We discussed in our office meeting a few weeks ago by looking ...
Posted by Bob Bass at 9:33 AM Comments (0)
Wednesday, June 30, 2010
The Future of Real Estate Marketing
In real estate, referrals are the name of the game. Ask most agents and they will tell you that 95% of their business comes from past clients or referrals. So how can you get referrals for free?
Posted by Bob Bass at 10:28 AM Comments (0)
Friday, November 06, 2009
President Obama is expected to sign the bill Today. Per NAR,
Be the first to let your CRM know! Read the details
Posted by Bob Bass at 11:48 AM Comments (0)
Friday, October 23, 2009
Another great tool for your clients!
JohnLScott.com continues to increase the consumer friendly tools
Posted by Bob Bass at 2:58 PM Comments (0)
Thursday, October 22, 2009
I am constantly asked why use the web over the print media.
JohnLScott.com Traffic Report - September
Posted by Bob Bass at 4:13 PM Comments (0)
Tuesday, October 13, 2009
Why Buy a Home Now in Boise or Nampa Idaho!
Why Buy a Home Now in Boise or Nampa Idaho!   This question is asked all the time in the office.  Well I can go into great detail or I can give you the short version.  So I?ll give you both.  First the short version, then back it up with your clients detail if you need it.   You can use either one what ever suit you.  However, just use it.  Short version:             1.    Closed sales in Resale Home and New Homes  are increasing.              2.    Thus there is a market decrease in available homes in Ada and Canyon Counties of 30%.  There is 2199 fewer home to choose from since January 2008.             3.  The good buys are going away.             4.  Int...
Posted by Bob Bass at 9:43 PM Comments (0)
Current Real Estate Information for Brokers and Agents
RE/MAX Co-Founder Dave Liniger Shares Real Estate Insights on Secrets of Top Selling Agents
Dave Liniger, co-founder and chairman of RE/MAX, will be featured on the live webinar series, Secrets of Top Selling Agents, on Wednesday, May 22. Sponsored by Homes.com, this edition of the live series will take place at 1 p.m. Eastern time, 10 a.m. Pacific time, and will cover information on the latest housing trends and [...]
Power Broker Spotlight: Overcoming Inventory Challenges
Sometimes, in order to move forward, we must look at what was successful in the past. In the following interview, Dan Elsea of Real Estate One in Michigan tells us what retired home-selling tricks his company has been revisiting?with successful results! Dan Elsea President, Brokerage Real Estate One Michigan 2012 Transactions: 18,564 2012 Sales: $2,622,833,861 [...]
Eight Things Keeping Your Company Out of First Place
Picture this: You?re relaxing on your couch and watching your favorite crime drama after a long day at work. You?ve halfway tuned out during a commercial break when something catches your attention. ?Come see what we have to offer. We?re proud to be second in area sales and customer satisfaction since 1992!? an announcer enthuses [...]
Listen while You Work
I believe that the earning potential for a salesperson is directly linked to the quality of his or her active listening skills. To listen closely and reply well is the highest perfection we are able to attain in the art of selling. An ancient Chinese proverb reminds us; “To listen well, is as powerful a [...]
Don?t Miss Savings up to 40 Percent with FedEx Office
NAR PULSE?Whether you need banners, brochures, flyers, or business cards, you can depend on FedEx Office for high quality printing of all your marketing communication needs. When you enroll by May 31, 2013 you save 40 percent on core printing and copying and save 30 percent on signs and banners and other services at FedEx [...]
Relationship Mastery
The No. 1, most important asset we have in our real estate arsenal is our relationships. Perhaps it will feel a bit redundant for me to remind you how important it is to work on your sphere of influence, but what exactly does that mean? For some, it means connecting with them on Facebook or [...]
New Home Sales Soar; How REALTORS® Are Maximizing Opportunities
With more than 25 years in the business, David Schoner is recognized as one of the nation?s leading experts in new-home sales and marketing. As the previous owner of Schoner Research and the New Jersey New Homes Guide, he?s worked for the past 17 years as vice president, Coldwell Banker NRT, responsible for all New [...]
Monday Morning Mobile: Is It Finally Here?
Is it finally here? Can we trust that the official break has happened and we are not going to have to? Break out the winter clothes again? Some of you probably thought my initial reference was for the market. No worries, the market is good. It is the weather that has been extremely difficult and [...]
Work with Intention: The 3 Components of Performance Time
Everything you want to accomplish in life requires an investment of your time, so when you want to improve your results, you must consider the fact that your supply of time is limited. Even in this era of innovation and technological advancement, time, more than any other resource, is the limiting factor. Let?s face it, [...]
How Do You Value Your Company?
Central to any type of ownership change and/or restructuring is determining the value of your business. You need to understand the market value of your business when exchanging ownership shares, creating options to purchase, or establishing a tax base line for family transfers. If you are contemplating buying, selling, merging, adding partners, exiting your partnership [...]
Share your success story with rismedia?s ?real estate pro of the month
If you had to hire a real estate professional to sell your home, or to help you buy a new one, would you hire ?you? to do the job? If the answer is yes, then list all the reasons why. If the answer is no, list all of the reasons why not. As you consider [...]
Monday Morning Mobile: The Great Debate
Since the dawn of the iPhone and its acclaimed App Store, the debate amongst marketers, IT professionals, providers and decision makers rages on; does your brand need a Mobile Website or App. The jury is still out, and seemingly, the best strategy at present is not a one size fits all, but rather one tailored [...]
Mixing Oil and Water ? Can Builders and Brokers Get Along?
As a boy growing up in a construction family, I never really understood the reason why. ?That?s just the way things are,? my father explained one day. ?It?s like oil and water, builders and real estate brokers just don?t mix.? A few years later, on our way home from work one day, I decided to [...]
How Many Can You Name?
For the purpose of this column, I?m going to focus on the ?big? networks?Facebook, Twitter, YouTube, Google+, Instagram, Pinterest, foursquare, LinkedIn and flickr. As you?ll notice, that?s still a pretty long list. Having an active, well-managed presence on nine networks isn?t just a challenge for many brands?it?s impossible. Here?s where the challenge comes in: How [...]
Soldiering through Home Buying: A Primer for Working with the Military
As a veteran, I know all too well that the old adage of military life?home is where Uncle Sam sends you?is hardly an exaggeration. Active duty military families move, on average, every two to three years. America?s service members and military families, who are already under tremendous strain due to the nature of military service [...]
Does Your Workplace Meet These Three Powerful Human Needs?
You want to grow your business and you?re pretty clear on what you need from your employees. Hard work. Efficiency. Innovation. Motivation. Results. But what do your employees need from you? If you?re thinking in practical terms?a steady paycheck, a quiet workspace, more training?you?re wrong. Well, at least you?re only partly right. According to Christine [...]
Broker Webinar: Creating a Customer for Life: How Do You Stay in Touch with Consumers after the Sale?
PCMS Consulting, a real estate business management services company, will be hosting a free broker webinar Thursday that will focus on how to become the go-to source of information that will encourage repeat business and referrals. ?Creating a Customer for Life: How Do You Stay in Touch with Consumers after the Sale?? will take place [...]
The NAR Power Broker Roundtable: Top Producers: How They Stay at the Top of Their Game
The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Jeff Barnett, NAR?s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. Moderator: Jeff Barnett, Liaison for Large Residential Firms Relations, NAR Participants: Susan Fitzgerald, Prudential Georgia Realty, Atlanta, [...]
Update, Create, Share: Easy Content Marketing for Real Estate
Content marketing is a marketing technique that uses relevant and valuable unique content to attract potential customers. By creating and sharing content that real estate consumers want access to ? like first time buyer guides, market updates, and ?how to? videos ? you give the consumer a reason to see value in your company. Content [...]
From Lead Capture to Client ? Optimizing Your Open House
As open houses continue to play an integral role in the home-buying process, real estate professionals are doing themselves?and prospective buyers?a disservice if open houses aren?t part of their plan. However, as any real estate professional can attest, not every open house visitor converts to a sale, and it is difficult to separate out who [...]